For bait brands

Sell your bait. Let the catches do the talking.

Your range sits in the Carp Army shop. Anglers name it in their catch reports. And live sellers feature it in their streams, earning commission on what they shift.

Free to list · No monthly fee · 5% only when something sells

Three ways your bait works here

A shop, a proving ground, and a sales force.

ONE

Sell the whole range

Every bait you make, listed with flavour, type and pack size. Boilies, pellet, pop-ups, paste, liquids — with variations for size and flavour, each priced on its own. Anglers buy in the app and you fulfil the order.

TWO

Get named in catch reports

When an angler logs a capture they record the bait they caught it on, chosen from approved brands. Your name goes on the fish — the proof no advert can buy, written by the angler who caught it.

THREE

Live sellers sell it for you

Set a commission and any Pro member running a live sale can feature your bait and earn on what they shift. Paid automatically out of the sale — no deals to chase, no invoices.

The bit that matters

Every fish caught on your bait says so.

This is the difference between a shop listing and a bait brand on Carp Army. Anglers are already logging what they catch and what they caught it on — your range simply becomes one of the options, and every capture becomes evidence with a buy button attached.

  • Named by the angler, not by you. It reads as a recommendation because it is one.
  • Tappable. Anyone reading the report can go straight to the bait and buy it.
  • It accumulates. Every session on your bait adds to a public record of what it catches.
  • It sits in the shop alongside. The report names your bait, and the same product is one tap away in the marketplace.
Dave M.
Willow Lake · this morning
28 lb 4 oz
Common Bottom bait Caught on: your bait, 15mm Buy it →
Pricing

Free to list. Five percent when it sells.

No monthly fee, no listing fee, and nothing at all for being named in catch reports. The only charge is commission on a sale made through Carp Army, plus the card processing Stripe charges, which we pass on at cost.

5%

On a Carp Army sale

Plus card processing. Taken as the sale happens — your share lands in your own Stripe account, not ours.

0%

On your own channels

List once here and push the same stock to eBay, Shopify and WooCommerce. Sales through those cost you nothing.

£0

To be listed

Your range in the shop, your name in catch reports, your brand in front of anglers. No monthly charge for any of it.

You

Set the commission

You choose what an angler or live seller earns for selling your bait — or turn it off entirely.

Getting listed

Approved, listed, and catching.

Apply as a bait brand

Tell us who you are and what you make. We check it — the list anglers pick from is only worth something if it is real brands making real bait.

Add your range

Each bait with its type, flavour and pack size, and a variation for every size you sell, priced on its own. Import from a supplier link if that is quicker.

Turn on commission

Decide what an angler earns for selling your bait through a catch report or a live sale. Then it runs itself.

Straight answers

What brands ask first.

Do I have to be approved to appear in catch reports?

Yes. Anglers choose their bait from approved brands, which is what keeps the list trustworthy and keeps your name away from anything you did not make. Applying is quick and free.

What does the affiliate commission actually cost me?

Whatever you set, and it comes out of the sale rather than being billed to you. Set it at 10% and a live seller who shifts a £20 tub earns £2, taken from that sale automatically. You can turn it off per product or leave it off entirely.

Can I sell on eBay and my own site as well?

Yes, and we would rather you did. You list once here and publish the same product to eBay, Shopify and WooCommerce, with stock kept in step so you cannot sell the same tub twice. Sales on those channels are charged 0% — we only take commission on what we sell for you.

How do live sellers fit in?

Pro members and shops run live sales in the app and can add your bait to the stream, so viewers tap to buy while they watch. With commission enabled they earn on what they shift, which is what makes it worth their while featuring it.

When do I get paid?

As the sale happens. The payment is split at the moment it is taken and your share goes directly to your own Stripe account — we never hold your money. Stripe then pays out to your bank on its usual schedule.

We are a small operation. Is this worth it?

It costs nothing until something sells, so the honest answer is that you can find out without risking anything. Small bait firms tend to do well here for the same reason they do well on the bank — the catch reports are the advertising, and those are earned rather than bought.

Put your bait where the fish are being weighed.

Free to list, 5% when it sells, and every capture on your bait says your name.

List your bait